press releases
Dirextion Inc. Solves Digital Couponing Dilemma
Birmingham --Aug 28, 2009 / (http://www.myprgenie.com) -- More than a year ago, Dirextion Inc. set about developing a system of delivering paper coupons directly to consumers at the point of purchase through digital delivery. Today's market is full of digitally based businesses that promise fantastic returns for retail environments through digital couponing. The unfortunate truth is that most digital delivery methods are less than optimal.
Though email couponing has been in the marketplace for a number of years, the dirty secret is that it's nearly impossible to prevent widespread copying of these digital coupon files. This leads directly to higher-than-planned redemption rates busting targeted coupon budgets. Of course, this renders dependable coupon delivery by email impractical.
Mobile messaging has promised timely delivery, which can drive consumer traffic directly to retail locations. Unfortunately, redemption has been the devil in the details. Using "show me" methods at the register opens retailers to the possibility of massive fraud. Barcode schemes have fallen flat because all mobile phones render the codes at various display rates, making redemption unreliable.
The real problem with digital delivery for all retailers is the lack of any paper trail to reconcile redemption rates with sales. Both "show me" and scanning schemes make proof of redemption impossible.
That is where Dirextion Inc. found itself while trying to build a dependable option for one of our larger retail clients. As we researched the marketplace for solutions, we realized that no company had solved the problems of effective redemption or, most importantly, the capture of customer data for customer relationship management programs.
Working as a team to solve the digital coupon dilemma, Dirextion Inc. developed the new DirexHit™ Marketing System. DirexHit™ offers our clients the ability to deliver coupons digitally to the marketplace with specific targeting capabilities. We drive customers directly to our clients' stores for redemption, providing paper coupons delivered at the retail location. We do this with our wide array of computerized delivery systems. The DirexHit™ system provides clients with the latest in fraud determent and database marketing techniques. With DirexHit™ there is no need to slow the checkout process or connect directly to secure POS systems.
Our independently operating systems provide our clients with up-to-the-minute sales data and can be integrated with any existing POS database program. We provide a full array of services to retail customers with our system, allowing them to digitally shop. Users can choose from in-house specials and coupons, along with nationally circulated manufacturers' coupons at the beginning of their shopping experience.
Dirextion Inc.'s system can save tremendous amounts of marketing dollars in printing and distribution of traditional sales inserts and fliers. Entire generations of customers will choose to receive marketing messaging from companies via digital distribution as opposed to traditional methods. Soon, there will be no need for these types of traditional materials. No more forgotten coupons or sales papers will make consumers happy and accepting of the DirexHit™ system.
Finally, DirexHit™ offers its retail clients the ability to deliver marketing messages in full Flash video units to end-users. These messages can be packaged as additional marketing programs to distributors or used to drive a retailer's in-store specials. All of the interactions with our machines are tracked, providing our customers with unmatched marketing information to optimize future messages for success.
Dirextion Inc. (www.dirextion.com) is a leading digital services firm headquartered in Birmingham, Ala. We work with clients from all sectors of the business community to provide measurable digital media that sells our clients' products and services. We provide services in online display, email, mobile, search and social media advertising as well as website development. No digital challenge is too great for our seasoned staff of professionals.
To see press release go to http://myprgenie.com/2385
Contact: Mark Griggs, Phone: 800-601-6961, Email: mgriggs@dirextion.com
